September 2008
See You at Franchise Update’s Leadership and Development Conference.
Oneupweb will head to the Windy City September 24-26 to participate in Franchise Update's 10th Annual Franchise Leadership and Development Conference. We'll be at Table #28 in the Networking Area, so please stop by! Of course, if you're interested in speaking to us sooner or would like to setup an appointment to talk during the conference, please call us toll free at 877.568.7477 or email info@oneupweb.com .
A Message to Our Clients.
Be on the lookout for a special package headed your way from Oneupweb. You should have it by the end of this week. If you don’t, be sure to check the mailroom because the contents are in high-demand! Already received your September gear? Let us know what you think!
Join the Oneupweb Team.
Spectacular sunrises. Rewarding work. Recreation literally at our backdoor. If you’re a passionate, driven person who understands the importance of hard work and a job done well, check out our open positions including: Web Developer, Graphic Designer, SEO Project Manager, PPC Project Manager, Researcher/Copywriter and Administrative Assistant.
In the Industry
Digital is the fuel for the ad future. Or at least, that’s the conclusion of a GroupM study that found digital’s share of global ad dollars will hit 15 percent in 2009, up from 11 percent last year. The boom comes from money pouring into Internet, mobile and gaming ads.
September Low-Down.
We’ve changed things up a bit on the homepage of OneUpWeb.com, adding some new faces that help us address real client concerns in a lighthearted, fun manner. But we want to hear from you. What do you think about Phase 1 of our evolution?
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Oneupweb's Monthly Newsletter—OneUp Low-Down™
Subscribe now to receive timely, informative articles designed for the busy online marketing executive. Every month you'll receive a summary page of the latest issue with a short introduction to each article. With one click you can access a complete article and read it then or download it for later. Visit the OneUp Low-Down™ archive for past issues.
Oneupweb Adds New Faces to Home Page Design.
Have you ever noticed that all digital marketing agency websites seem to have one thing in common? They're all the same! They talk at some generic “visitor” rather than with you. You won't find that at Oneupweb.com. In Phase 1 of our ongoing evolution, we've brought you into the conversation, addressing (and perhaps exaggerating) your real concerns and explaining our industry-leading online marketing services in a language you can understand and relate to. And we had a little fun along the way, because we don't believe online marketing has to be boring. Check out the new faces as you enter OneUpWeb.com, and continue the conversation by calling us toll free at 877.568.7477 or emailing info@oneupweb.com
Go Ahead. Grab a Six Pack. It's on Us!
Crack open Oneupweb’s Digital Survival Guide Six Pack to discover the latest terms and trends in online marketing. From SEO, Paid Search and Eye Tracking to Social Media Marketing, Blogging and Online Usability, we’ve brewed up an essential combination with a return that’s good in all 50 states. Plus, our whitepaper, Predict The Return On Your Natural and Paid Search Campaigns, will show you why online marketing is truly la estrategia mas fina. Download these free resources today.
Strategic Partnerships with Oneupweb–Benefit Both Sides.
Oneupweb is currently exploring new strategic business partnerships. The goal of this partnership program is to provide our clients with a network of trustworthy, complimentary service companies to tap into for additional needs. And there are benefits for you, too. As your partner, we become an ally—a positive extension of your team working toward the same goal. We also offer the use of our proprietary analytics software, ROI trax®. To find out more about partnering with Oneupweb, contact us today!
New Implementation Services Offered by Oneupweb.
We are committed to providing our clients with industry-leading digital marketing services that get results. And we’re pleased to announce that now includes implementing our deliverables into your website. This new service will save you time and give you peace of mind. With implementation, we not only make suggestions about your website that will increase your rankings with the search engines, we’ll seamlessly execute those changes for you including title and meta tags, site maps, content optimization and more. It’s fast, easy and sure to improve your bottom line. For those of you who outsource your SEO updates, or those busy with web design teams, this may be your answer to keeping your site humming like a well-oiled machine. Call us toll free at 877.568.7477 or email info@oneupweb.com to find out more.
Real Client Case Studies. Real Results.
When a health insurance provider that was named one of the 50 Life-Health top-performing companies contracted with Oneupweb, they had a specific goal in mind: improve sales in the states they operate in and generate leads in the states they don’t. So Oneupweb started developing a PPC strategy in November of 2006. The program included aggressive bidding for top positions geared to build the number of click-throughs, online insurance sales and leads generated. And the results? Let’s take a look.
- From December of ’06 through April of ’07, click-throughs rose 180 percent while the cost per acquisition decreased more than 218 percent.
- During that same December to April period, impressions rose 337 percent, conversions increased 352 percent, and unique visits from the paid campaign were up a healthy 252 percent.
- The net effect of these paid campaigns has impacted the company’s bottom line in a big way, equating to a 264 percent increase in monthly sales in participating states and a 372 percent increase in monthly leads from other states.
OneUp Stats.
Advertisers are “Linked In” to the growing number of business professionals on social networks. With a projected ad spend of $40 million in 2008 to reach a business audience on an online social network, that number is expected grow to $210 million by 2012 as the social networking sites become even more popular.
Market to Potential Franchisees and Provide Support to Current Franchisees—With One Budget
Franchisors are faced with a unique marketing obstacle. They must reach out to two distinct audiences, both with two very different marketing objectives. On the one hand there are potential franchisees, and on the other, current franchisees who need marketing support. But there is a solution – local search. Often, it’s the key to conquering the very specific challenges that come with franchisors’ unique marketing objectives.
The Ideal Strategy
Let’s take a look at why local search is the ideal strategy for franchisors:
- Get found where qualified leads are looking. A big part of finding qualified leads is finding someone in the right location. If you’re a restaurant franchise, and you are looking for qualified leads in Detroit, you need to position well in search results for region-specific searches. By engaging in local search, you will see more qualified leads for you and your franchisees. An online marketing company can help you do this.
- Give franchisees a positive, equitable return on their marketing investment. With local search, it’s easier than ever. In fact, there is really no need to juggle budgets to accommodate the cost discrepancies of traditional media because there’s no variation in cost based on location. So no matter where they are located, you can help your franchisees achieve a top position in search results and capture the most qualified leads economically with SEO.
- From online to offline, track leads for franchisees. Show your franchisees tangible evidence of a return on their marketing investment with an advanced tracking system like Oneupweb’s ROI trax®. You can track everything, from initial online contact to an offline sale, no matter how long the process. And you can see detailed information about your sales process, including conversion rates, average sales, cost per lead and more.
To find out more about online marketing solutions for franchisors, including who’s capitalizing online and who’s not, download these important resources from Oneupweb: 2008 Franchise 500® Study, Local Search Solutions for Franchisors whitepaper and our Digital Survival Guide Six Pack.
As an internationally recognized thought leader in integrated online marketing, Oneupweb authors and maintains an extensive library of original white papers, articles and research. You can access these and previous issues of OneUp Low-Down
at OneUpWeb.com. For questions about our services or other resources available at Oneupweb, call us toll free at 877.568.7477 or email info@oneupweb.com. We look forward to hearing from you.
