Oneupweb Press Releases

Oneupweb Named a 2009 Top U.S. Search Marketing Agency

Mon, 04 May 2009 10:58:00 GMT

May 4, 2009 (TRAVERSE CITY, MI) - To be named a Top U.S. Search Marketing Agency by Advertising Age is quite an accomplishment. To be named one of the nation's top agencies three years in a row? That's just good business.

And for Oneupweb, good business and happy customers are exactly what they aim for.

"We're thrilled to once again be included in Advertising Age's list of the top search marketing agencies in our nation," says Oneupweb CEO and Founder Lisa Wehr. "It's an honor to our employees and company as a whole."

The 65th annual Advertising Age Agency Report, published April 27, 2009, was produced by the Ad Age DataCenter. The report appeared in Ad Age's print edition and on AdAge.com. It includes rankings of more than 900 advertising, marketing-services and media agencies.

"As the industry continue to grow and change, so too does Oneupweb," explains Wehr.

She goes on to explain that Oneupweb was one of the first agencies to embrace social media and the changes it brought to the search marketing industry. Today, the company is recognized as a leader and innovator that specializes in integrated online marketing plans that include not only search engine optimization (SEO) and paid search marketing (PPC), but also social media marketing, online media placement and more.

"It's about the power of Relentless Optimization," laughs Wehr.

About Oneupweb
Oneupweb has been an innovator in digital marketing for more than a decade, creating integrated online marketing plans that incorporate natural search engine optimization (SEO), paid search marketing (PPC), conversion improvement and analytics, podcast production, social media marketing, online media planning and placement and search marketing consultation for in-house marketing teams. Heralded by an independent research firm for their leadership team, Midwestern work ethic and solid experience in optimizing complicated sites, Oneupweb has been named a Top 20 Search Marketing Agency by Advertising Age for three consecutive years, and CEO Lisa Wehr is recognized as an Ernst & Young Entrepreneur of the Year. The company publishes an award-winning blog and podcast entitled StraightUpSearch. Oneupweb is a privately held company located in Traverse City, Michigan. For more information on Oneupweb, please call 231.922.9977, visit OneUpWeb.com or follow them on Twitter @Oneupweb and @lisawehr.

Oneupweb Advances to National ADDY Competition

Wed, 22 Apr 2009 9:25:00 GMT

April 22, 2009 (TRAVERSE CITY, MI) - Oneupweb is a bit of an oddity in this year's National ADDY Competition. Situated on the shores of Grand Traverse Bay, this digital marketing company is far removed the hustle and bustle of busy metropolitan meccas. And they aren't afraid to say it like it is, with a bit of humor added in.

And that's exactly the reason Oneupweb's One for the Road cookbook stood out from among 60,000 entries, including those from DDB and Leo Burnett Chicago, to become one of only 1,500 to advance to the National ADDY Competition.

"This is exciting," says Oneupweb CEO and Founder Lisa Wehr. "The One for the Road cookbook was one of the first pieces that highlighted the true Oneupweb personality."

According to Wehr, the One for the Road cookbook was created as a holiday gift for their clients. Bored with the average trinkets and gift baskets, the digital marketing company wanted to give their clients something that would stand out, and be used for years to come. Also, the cookbook was being sent at a time when hopes were down, due to the economy.

"We figured, why a toddies and tapas book? Why not?," laughs Wehr.

And the cookbook explains it all. Printed on the inside front cover is a tongue-in-cheek message to Oneupweb's clients that reads:

"Why a cocktail book? Because let's face it, the economy may be in the midst of a royal flush down the john, but we're kind of sick of talking about it. A party is a party - and now is the time!"

And apparently, the ADDY judges agreed.

In March 2009, Oneupweb announced that they had won four awards from the Mid-Michigan Advertising and Marketing Association's 30th Annual ADDY Competition, all of which moved on to the AAF District 6 judging. Against tough competition, the One for the Road cookbook earned a silver ADDY and the right for Oneupweb to advance as a national finalist.

The ADDY Awards are the world's largest and arguably toughest advertising competition. The ADDY Awards represent the true spirit of creative excellence by recognizing all forms of advertising from media of all types, creative of all sizes and entrants of all levels from anywhere in the world. The American Advertising Federation, a not-for-profit industry association, conducts the ADDY Awards through its 200 member advertising clubs and 15 districts. It is the only creative awards program administered by the advertising industry for the industry.

"We're honored for our work to be recognized among the best in the nation," says Wehr.

About Oneupweb
Oneupweb has been an innovator in digital marketing for more than a decade, creating integrated online marketing plans that incorporate natural search engine optimization (SEO), paid search marketing (PPC), conversion improvement and analytics, podcast production, social media marketing, online media planning and placement and search marketing consultation for in-house marketing teams. Heralded by an independent research firm for their leadership team, Midwestern work ethic and solid experience in optimizing complicated sites, Oneupweb has twice been named a Top 20 Search Marketing Agency by Advertising Age and CEO Lisa Wehr is recognized as an Ernst & Young Entrepreneur of the Year. The company publishes an award-winning blog and podcast entitled StraightUpSearch. Oneupweb is a privately held company located in Traverse City, Michigan. For more information on Oneupweb, please call 231.922.9977 or visit OneUpWeb.com.

Franchise Update Media Group and Oneupweb Join Forces to Deliver Comprehensive Digital Marketing Services

Wed, 11 Mar 2009 10:23:00 GMT

March 11, 2009 (TRAVERSE CITY, MI) - Franchise Update Media Group (FUMG), the leading industry resource for franchise development, and digital marketing leader Oneupweb today announced a unique pairing of resources.

Oneupweb will deliver comprehensive digital marketing services to Franchising.com, including enhanced search engine optimization (SEO) and social media marketing. The companies have joined forces to develop industry-leading white papers and studies, and Oneupweb will also deliver important online marketing resources, including webinars and white papers, to the franchise community through Franchise Update Media Group.

"We are very pleased to make this announcement," said Gary Gardner, president of Franchise Update Media Group. "Our success has been built on developing the leading content-driven franchising sites on the Web, and as one of the country's leading digital marketing companies, Oneupweb will help to elevate our already strong position on the Internet. Their advanced SEO techniques and strong understanding of the expanding social media segment of the Web is an essential part of our strategic growth plan."

Lisa Wehr, CEO and Founder of Oneupweb, agrees with Gardner.

"This relationship is exciting. Franchising.com is the leading online resource for franchisors and franchisees, and Oneupweb has been creating successful online marketing plans for some of the most recognized names in the franchise industry since 1996," said Wehr. "It's a natural fit that will help extend Franchise Update Media Group's reach and provide unique online resources to franchisors and franchisees."

And positively impacting franchisors and franchisees is exactly what both Wehr and Gardner hope to do.

"Our growth and success is directly connected to the success of our advertisers," Gardner said. "Our new relationship with Oneupweb will result in a greatly increased presence on the Web, which means more relevant qualified visitors, which translates into more business for our advertisers."

About Oneupweb
Oneupweb has been an innovator in digital marketing for more than a decade, creating integrated online marketing plans that incorporate natural search engine optimization (SEO), paid search marketing (PPC), conversion improvement and analytics, podcast production, social media marketing, online media planning and placement, and search marketing consultation for in-house marketing teams. Heralded by an independent research firm for their leadership team, Midwestern work ethic and solid experience in optimizing complicated sites, Oneupweb has twice been named a Top 20 Search Marketing Agency by Advertising Age and CEO Lisa Wehr is recognized as an Ernst & Young Entrepreneur of the Year. The company publishes an award-winning blog and podcast entitled StraightUpSearch. Oneupweb is a privately held company located in Traverse City, Michigan. For more information on Oneupweb, please call 231.922.9977 or visit OneUpWeb.com.

About Franchise Update Media Group
Founded in 1988, Franchise Update Media Group (FUMG) produces online franchise sites, magazines, research, books and conferences in franchising. Targeting franchise audiences online, in print and in person, FUMG delivers a unique combination of education and lead-generation sources that helps franchisors, multi-unit franchisees and suppliers achieve their growth objectives. For more information, visit www.franchiseupdatemedia.com.

Oneupweb Wins Four Addy Awards

Tues, 10 Mar 2009 11:47:00 GMT

March 10, 2009 (TRAVERSE CITY, MI) - Office survival items, toddies and tapas from around the world, an official Naughty List and a 30-foot dancing President Obama. It's a collection of eclectic marketing items that spelled success for Traverse City's Oneupweb, bringing home four ADDY Awards from the Mid-Michigan Advertising and Marketing Association's 30th Annual competition.

"With each one of these campaigns, I remember thinking 'are people going to think we're nuts?'," laughs Oneupweb Founder and CEO Lisa Wehr.

Apparently, no one thought they were nuts, as these campaigns stood out from more than 132 entries to bring home one gold and three silver awards.

"I'm so honored to be given these awards. It was a tough, talented field of competitors," says Wehr. "I think this speaks highly about our creative abilities and outside-the-box thinking that we provide to all of our clients, everyday."

With over 60,000 entries annually, the ADDY Awards are the world's largest and arguably toughest advertising competition. The ADDY Awards represent the true spirit of creative excellence by recognizing all forms of advertising from media of all types, creative of all sizes and entrants of all levels from anywhere in the world. The American Advertising Federation, a not-for-profit industry association conducts the ADDY Awards through its 200 member advertising clubs and 15 districts. It is the only creative awards program administered by the advertising industry for the industry.

The One for the Road cookbook, NaughtyListed.com microsite and Oneupweb vs. The Sign Thief viral campaign were honored with Silver ADDY Awards. Oneupweb's Office Survival Kit brought home gold for the online marketing company. All four will move on to the regional awards competition.

"We're keeping our fingers crossed," says Wehr.

About Oneupweb
Oneupweb has been an innovator in digital marketing for more than a decade, creating integrated online marketing plans that incorporate natural search engine optimization (SEO), paid search marketing (PPC), conversion improvement and analytics, podcast production, social media marketing, online media planning and placement and search marketing consultation for in-house marketing teams. Heralded by an independent research firm for their leadership team, Midwestern work ethic and solid experience in optimizing complicated sites, Oneupweb has twice been named a Top 20 Search Marketing Agency by Advertising Age and CEO Lisa Wehr is recognized as an Ernst & Young Entrepreneur of the Year. The company publishes an award-winning blog and podcast entitled StraightUpSearch. Oneupweb is a privately held company located in Traverse City, Michigan. For more information on Oneupweb, please call 231.922.9977 or visit OneUpWeb.com.

Oneupweb Rebrands as the Search Marketing Industry Faces Important Changes

Wed, 18 Feb 2009 14:18:00 GMT

February 18, 2009 (TRAVERSE CITY, MI) - Digital marketing leader Oneupweb releases an important paper on the current state of search marketing in conjunction with a website redesign.

Search is changing, and Oneupweb is right there with it. Along with the announcement of an important position paper on the current state of the industry, the digital marketing leader has launched a new website as part of their rebranding process.

"Search has changed, and it's time for marketers to recognize how," says Oneupweb Founder and CEO Lisa Wehr. "We felt the time was right to really take a look at who we are and what we do, and how we portray that to our current and prospective clients. I think our new website proves that we not only understand digital marketing, we're ahead of most of the search marketing industry."

Known as a leader for more than a decade, Oneupweb certainly understands the changing world of online marketing. In their latest paper entitled The Fusion of Search and Social Media, the digital marketing company comes right out and says that marketers need to change how they look at search, or risk loss of sales and market share.

"Most companies don't understand how to utilize social media beyond connecting with old friends. Our objective is to put the social scene in perspective and demonstrate its marketing power," says Wehr. "It's the next big opportunity, and now's the time to determine how it applies to every company."

That kind of trend setting, mixed with a healthy dose of humor and a habit to tell it like it is, are Oneupweb character traits that are quite evident with their new website redesign. Wehr explains that the website is designed to exhibit the Oneupweb personality, which she describes as down to Earth and fun with a strong Midwestern work ethic. But personality isn't the only reason Oneupweb embarked on the rebrand process.

"We wanted to really speak to, and with, our audience. Online marketing is a constantly changing field, and we needed to convey to our current and prospective customers that we get it, and we can help them get it, too," explains Wehr. "It comes down to doing the best work for our clients. That's something we've been focused on since day one, and this rebrand is no different."

To download Oneupweb's new paper and check out their new website, please visit OneUpWeb.com.

About Oneupweb
Oneupweb has been an innovator in digital marketing for more than a decade, creating integrated online marketing plans that incorporate natural search engine optimization (SEO), paid search marketing (PPC), conversion improvement and analytics, podcast production, social media marketing, online media planning and placement and search marketing consultation for in-house marketing teams. Heralded by an independent research firm for their leadership team, Midwestern work ethic and solid experience in optimizing complicated sites, Oneupweb has twice been named a Top 20 Search Marketing Agency by Advertising Age and CEO Lisa Wehr is recognized as an Ernst & Young Entrepreneur of the Year. The company publishes an award-winning blog and podcast entitled StraightUpSearch. Oneupweb is a privately held company located in Traverse City, Michigan. For more information on Oneupweb, please call 231.922.9977 or visit OneUpWeb.com.

Oneupweb Honored for "Reshaping the World of Marketing"

Tue, 03 Feb 2009 15:55:00 GMT

February 3, 2009 (TRAVERSE CITY, MI) - Oneupweb named to the prestigious Upshot50 for offering the most innovative, powerful and useful marketing tools and technologies.

Provide great services and have the technology to back them up. It's a philosophy that Oneupweb was founded on, and it's been the driving force behind proprietary technologies such as Oneupweb's industry-leading ROI trax® conversion tracking technology and PodTractor® audio, video and podcast tracking technology. And today, it's that philosophy that has earned Oneupweb recognition among the Upshot50.

"The Upshot 50 honors the top marketing technology providers who are truly reshaping the world of marketing," says Oneupweb Founder and CEO Lisa Wehr. "We're thrilled to be included with such an outstanding group."

According to the UpShot Institute, winning companies are recognized for offering the most innovative, powerful and useful marketing tools and technologies. They stand out from the pack by empowering marketers in today's complex new world. Other 2009 winners included Vocus, MailChimp, PRWeb and Lyris.

Oneupweb creates and designs all of their technologies in-house. This includes ROI trax®, PodTractor®, A:B Labs multivariate testing technology and LiveWire, a tool which crawls and documents all pages on a website and sends the information directly to Google, Yahoo! and MSN. Many of Oneupweb's technologies are the only of their kind.

"Outstanding analytics provided by industry-leading technology, coupled with a human services approach, is our main focus at Oneupweb," says Wehr. "As search continues to change, our proprietary analytics will change with it, continuing to meet the needs of marketers worldwide."

About Oneupweb
Oneupweb has been an innovator in digital marketing for more than a decade, creating integrated online marketing plans that include natural search engine optimization (SEO), paid search marketing (PPC), conversion improvement and analytics, podcast production, social media marketing, online media planning and placement and search marketing consultation for in-house marketing teams. Oneupweb has twice been named a Top 20 Search Marketing Agency by Advertising Age, and CEO Lisa Wehr is recognized as an Ernst & Young Entrepreneur of the Year. The company publishes an award-winning blog and podcast entitled StraightUpSearch. Oneupweb is a privately held company located in Traverse City, Michigan. For more information on Oneupweb, please call 231.922.9977 or visit OneUpWeb.com.

New Oneupweb Study Finds Struggling Economy Actually Prolongs Shopping Season

Tue, 20 Jan 2009 14:28:00 GMT

January 20, 2009 (TRAVERSE CITY, MI) - 2008 online retail buying trends show consumers begin shopping much earlier than in previous years, according to a new study by digital marketing leader Oneupweb.

If companies can take anything positive away from the 2008 holiday shopping season, it's the knowledge of just what to expect in a down economy. And according to digital marketing leader Oneupweb, that equates to one lesson: plan ahead and follow through.

"We found that in a down economy, consumers are starting earlier and waiting longer for the best deals," explains Oneupweb founder and CEO Lisa Wehr. "This means it is absolutely imperative for online companies to have 2009 plans and promotions in place much earlier than in previous years. There are sales to be had for those who are ready, and willing to wait."

In their new study entitled The 2008 U.S. Online Shopping Report: What the 2008 Holiday Shopping Season Can Teach Us, Oneupweb compiled data from a variety of e-commerce companies ranging from jewelry and athletic equipment to home decor, gifts and more to determine when consumers started their holiday shopping and evaluate what period of the season was the most important to reach them. The study encompasses the actions of just under 2 million unique consumers and reveals some important information:

Holiday traffic and conversions start before Halloween. Yes, before Halloween.
The week of Halloween experienced the highest volume of sales. Interestingly, this was also the week before elections.
The week following Christmas is just as important as those before, experiencing an increase in conversions and sales.

"The findings reveal some important consumer buying trends in a down economy, such as an increase in online browsing," says Wehr. "This means it is vital for companies to stay top of mind with consumers in 2009. Online marketing and integration is a good way to get there."

Download a free copy of the study.

America's Best Healthcare Facilities Fall Drastically Behind Online

Tue, 06 Jan 2009 14:28:00 GMT

January 6, 2009 (TRAVERSE CITY, MI) - Medical tourism, declining reputations and inability to find local care result largely from a non-existent online presence by the nation's top hospitals, according to a new study by digital marketing leader Oneupweb.

Over 160 million U.S. adults sought medical information online in 2007. Yet, according to a new study by Oneupweb, 63 percent of America's top hospitals have little online presence.

Oneupweb CEO and Founder Lisa Wehr says, "We found that our nation's top hospitals just don't exist online. While they may have made their mark as a center of excellence in the medical community, it's critical that those seeking their services can find them. A good long-term online marketing strategy can get them there."

Oneupweb's most recent study, America's Hospitals and Online Marketing: Do They Get It? analyzes the online marketing initiatives of the 19 healthcare organizations recognized by U.S. News & World Report as the Best Hospitals Honor Roll. In doing so, Oneupweb determined what percentage where using the various techniques and strategies of SEO and reputation management, and to what degree. Criteria used included general, medical, local and Spanish keyword searches. Oneupweb also delved deep into the hospital's websites, analyzing for presence of social media such as blogs and podcasts, and reviewed outside sources for both negative and positive reviews.

Of the 19 hospitals, Oneupweb found:

63% with little or no online presence
37% hosting a blog
47% hosting a podcast
37% with prevalent negative reviews online

Wehr says: "This study should serve as a wake-up call to these healthcare organizations."

She points out that the web has made it easier than ever to conduct research based on specific procedures, conditions, symptoms, doctors and medical facilities - making a trip across the state, or even the country, a common practice among those seeking the best medical care.

Wehr says: "By increasing and devoting efforts to SEO and local search strategies, social media marketing and reputation management, healthcare organizations can effectively grow their online presence. In doing so, these facilities will be able to reach a much greater patient base while solidifying their expertise in their key specialties."

Download a free copy of the study.

About Oneupweb
Oneupweb has been an innovator in digital marketing for more than a decade, creating integrated online marketing plans that include natural search engine optimization (SEO), paid search marketing (PPC), conversion improvement and analytics, podcast production, social media marketing, online media planning and placement and search marketing consultation for in-house marketing teams. Oneupweb was recently named a Top 20 Search Marketing Agency by Advertising Age, and CEO Lisa Wehr is recognized as an Ernst & Young Entrepreneur of the Year. The company publishes an award-winning blog and podcast entitled StraightUpSearch. Oneupweb is a privately held company located in Traverse City, Michigan. For more information on Oneupweb, please call 231.922.9977 or visit OneUpWeb.com.

Digital Marketing Leader Oneupweb Partners with Columbus' b&a

Wed, 03 Dec 2008 16:36:00 GMT

December 3, 2008 (TRAVERSE CITY, MI) - The two nationally-recognized companies known for their creativity, unique office cultures and award-winning work have formed a strategic partnership to better serve their clients.

Fun, unique office cultures? Check. Known for creativity? Check. Consistently produces award-winning work? Check. And finally, partnered with the best? Today, digital marketing company Oneupweb and integrated advertising agency b&a announce that's a "check," forming a strategic partnership to bring even more leading services to their national clients.

"b&a is an outstanding Columbus-based agency with a strong focus on strategy," says Oneupweb CEO and Founder Lisa Wehr. "We're excited to be able to offer our clients the kind of exceptional branding services that b&a is known for."

Through the newly-formed partnership, b&a's clients will be given the chance to take advantage of Oneupweb's industry-leading digital marketing services, including natural search engine optimization (SEO), paid search marketing (PPC), online media placement, conversion tracking and analytics, podcasting, social media marketing and more.

In return, Oneupweb will be able to offer their clients b&a's unparalled strategic branding and unique advertising solutions - the likes of which have won several industry awards and received national recognition.

"We are thrilled to be able to offer our clients the services of one of the most respected companies in the industry. This is a perfect example of companies melding two sets of expertise to create the greatest benefit for all of our clients," says b&a Principal Jack Buchanan.

About Oneupweb
Oneupweb has been an innovator in digital marketing for more than a decade, creating integrated online marketing plans that include natural search engine optimization (SEO), paid search marketing (PPC), conversion improvement and analytics, podcast production, social media marketing, online media planning and placement and search marketing consultation for in-house marketing teams. Oneupweb was recently named a Top 20 Search Marketing Agency by Advertising Age, and CEO Lisa Wehr is recognized as an Ernst & Young Entrepreneur of the Year. The company publishes an award-winning blog and podcast entitled StraightUpSearch. Oneupweb is a privately held company located in Traverse City, Michigan. For more information on Oneupweb, please call 231.922.9977 or visit OneUpWeb.com.

About b&a
b&a is an advertising agency driven by strategy where the employees work hard and enjoy an unusual work life with perks such as unlimited vacation, while creating outstanding work for clients such as OhioHealth, Charley's Grilled Subs and McGraw-Hill Cos. For more information on b&a, please call Jack Buchanan 614.792.0924 or visit babrain.com.

Digital Marketing Leader Oneupweb Wins 2008 Silver Davey Award

Fri, 21 Nov 2008 15:28:00 GMT

November 21, 2008 (TRAVERSE CITY, MI) - Oneupweb brings home top creative honors for their popular monthly newsletter, OneUp Low-Down.

Creativity and strategic thinking that leads to fresh ideas is something Oneupweb hopes to inspire in the subscribers of their popular monthly newsletter, OneUp Low-Down. It's also what the digital marketing company was recently honored for, standing out from more than 4,000 agencies to win a 2008 Silver Davey.

Oneupweb Founder and CEO Lisa Wehr says, "Our newsletter reflects the kind of creativity, cutting-edge services and industry thought leadership that Oneupweb is known for. It's representative of what we strive to provide to every one of our clients, and we're thrilled to be honored for that by the Davey Awards."

The Davey Awards is an international creative award focused exclusively on honoring outstanding creative work from the best small firms worldwide. The Davey Awards honor the achievement of the "Creative David's" where strength comes from ideas, intelligence and fresh, creative thinking. They are judged and overseen by the International Academy of the Visual Arts (IAVA), and underwritten by AdvertisingAge Small Business Network.

Wehr says, "Our newsletter not only provides the latest industry information, it highlights the kind of atmosphere and personality that we have at Oneupweb. We work hard, play hard, and know how to get the job done with our own creative twist."

To subscribe to Oneupweb's award-winning newsletter, visit OneUp Low-Down.

About Oneupweb
Oneupweb has been an innovator in digital marketing for more than a decade, creating integrated online marketing plans that include natural search engine optimization (SEO), paid search marketing (PPC), conversion improvement and analytics, podcast production, social media marketing, online media planning and placement and search marketing consultation for in-house marketing teams. Oneupweb was recently named a Top 20 Search Marketing Agency by Advertising Age, and CEO Lisa Wehr is recognized as an Ernst & Young Entrepreneur of the Year. The company publishes an award-winning blog and podcast entitled StraightUpSearch. Oneupweb is a privately held company located in Traverse City, Michigan. For more information on Oneupweb, please call 231.922.9977 or visit OneUpWeb.com.

Digital Marketing Leader Oneupweb Partners with Nology Design

Tue, 11 Nov 2008 15:43:00 GMT

November 11, 2008 (TRAVERSE CITY, MI) - Innovative Michigan Design Agency Partners with Digital Marketing Leader Oneupweb to Offer Clients the Best of Both Worlds.

Two innovative Michigan companies have formed a strategic partnership that will help businesses get results where they need them most - online. Oneupweb, a leader in digital marketing, has partnered with Nology Design to offer clients the best of digital marketing and design.

"The facts are in and we all know it's true. People are searching for products and companies online," says Oneupweb Founder and CEO Lisa Wehr. "Oneupweb connects those online searchers with our clients, whose websites also need effective design to guide customers. And that's just what Nology Design does."

The strategic partnership will provide Nology Design clients with several of Oneupweb's industry-leading digital marketing services. This includes natural search engine optimization (SEO), paid search marketing (PPC), online media placement, conversion tracking and analytics, podcasting, social media marketing and more. Nology Design will also be able to offer their clients Oneupweb's leading proprietary conversion tracking technology, ROI Trax®."

In return, Oneupweb can offer its clients Nology Design's unparalleled web design, hosting and content management system solutions. Nology Design President Jonathan Kronberg is excited about what he considers to be a natural pairing of two talented teams.

"Like peanut butter and jelly, combining these two ingredients makes the other one better," says Kronberg. "That is how we feel about our new partnership with Oneupweb. By combining top notch design with top notch digital marketing it produces a result that our clients and their customers can truly benefit from."

About Oneupweb
Oneupweb has been an innovator in digital marketing for more than a decade, creating integrated online marketing plans that include natural search engine optimization (SEO), paid search marketing (PPC), conversion improvement and analytics, podcast production, social media marketing, online media planning and placement and search marketing consultation for in-house marketing teams. Oneupweb was recently named a Top 20 Search Marketing Agency by Advertising Age, and CEO Lisa Wehr is recognized as an Ernst & Young Entrepreneur of the Year. The company publishes an award-winning blog and podcast entitled StraightUpSearch. Oneupweb is a privately held company located in Traverse City, Michigan. For more information on Oneupweb, please call 231.922.9977 or visit OneUpWeb.com.

About Nology Design
Nology Design is a team of innovative designers whose creative blueprints are efficient and thorough in defining a company's online identity. Nology Design's mission is to provide unyielding customer relationships by setting our foundation on communication and trust. We believe that teamwork is the fuel that enables us and our clients to attain uncommon results. Team Nology has worked with the likes of Mercedes Benz, Union County Chamber of Commerce, One on One Basketball, and many others. For more information about Nology Design call 734-786-4040 or visit NologyDesign.com.

New Oneupweb Study Uncovers Surprising Online Retail Holiday Sales Trends

Thu, 06 Nov 2008 16:20:30 GMT

November 6, 2008 (TRAVERSE CITY, MI) - Oneupweb's latest study reveals surprising facts about consumer behavior during the 2007 holiday shopping season and offers important advice for 2008.

The weather is turning colder and the last of the Halloween candy has been marked 50% off. But according to Oneupweb's latest study, this doesn't signal a drop-off in sales, but rather the beginning of the online holiday shopping season. And it's a season that won't end until after December 25.

"We found that while consumers begin their holiday shopping around Halloween, sales actually hit their peak in 2007 one week before Christmas," says Oneupweb Founder and CEO Lisa Wehr. "This late-season peak could be more prominent in 2008 due to the recent economic downturn, making it even more important that e-commerce retailers be ready for the long haul."

Oneupweb compiled data from e-commerce companies covering apparel, jewelry, athletic equipment, home decor, gifts and more to determine when consumers really start their holiday shopping, when they are most likely to make a purchase and when the most important time to reach them is. The result is their new study entitled 2007 Holiday Online Retail Buying Trends. The study encompasses the actions of more than 1 million unique consumers and reveals some important information:

Holiday traffic and conversions start well before Black Friday and Cyber Monday.
Traffic close to the holidays is most likely to lead to a purchase.
The week of December 10-16 experienced the highest amount of traffic, but isn't the highest sales week.

"What this information reaffirms is that the online landscape changes rapidly according to economic sentiment and current events," explains Wehr. "Those retailers that will be successful in 2008 will be pro-active, starting their online marketing campaigns early and following through with time-sensitive sales and continuous communication such as e-mail and social media marketing."

The complete study can be found at Oneupweb.com/landing/08_holidaytrends/.

About Oneupweb
Oneupweb has been an innovator in digital marketing for more than a decade, creating integrated online marketing plans that include natural search engine optimization (SEO), paid search marketing (PPC), conversion improvement and analytics, podcast production, social media marketing, online media planning and placement and search marketing consultation for in-house marketing teams. Oneupweb was recently named a Top 20 Search Marketing Agency by Advertising Age, and CEO Lisa Wehr is recognized as an Ernst & Young Entrepreneur of the Year. The company publishes an award-winning blog and podcast entitled StraightUpSearch. Oneupweb is a privately held company located in Traverse City, Michigan. For more information on Oneupweb, please call 231.922.9977 or visit OneUpWeb.com.

Oneupweb Joins the Ranks of Ogilvy & Mather as Winner of BtoB's Best 2008

Mon, 27 Oct 2008 15:10:30 GMT

October 27, 2008 (TRAVERSE CITY, MI) - Traverse City-based Digital Marketing Agency Wins Prestigious BtoB's Best Award for Direct Mail Campaign.

BtoB Magazine announced today that Oneupweb's Office Survival Kit won BtoB's Best Direct Campaign (single piece) category. Just last year, highly-sought ad agency Ogilvy & Mather took runner-up in the same category for its American Express "Blueprint" campaign.

"It's an honor to be recognized among industry leaders of this caliber," says Oneupweb Founder and CEO Lisa Wehr. "It's a testament to the talented, hard-working team we have in place. We've always pushed ourselves to achieve great and creative things, that's what this company was built on and it's thrilling to attain this level of recognition for our work."

BtoB's Best is an annual homage to creative excellence and the agencies that produce visually pleasing, highly-targeted, results driven business-to-business campaigns that focus on product and company character. Oneupweb's Office Survival Kit did this by showing companies what they need to survive in the digital world, as well as evidence that the company's advice works. With a dash of humor the piece became living proof to clients, partners and prospects alike that working with Oneupweb would not only produce the results they were after - it might actually be fun.

The award-winning kit includes collateral explaining the industry, case studies showing real results, a mini-disk with the company's award-winning online marketing podcast series and other supplies deemed necessary to survive in the office. Cleverly packaged and drop shipped in true survival fashion, the Office Survival Kit is a piece that cannot be ignored.

This recognition came on the heels of another important announcement by BtoB, which named Lisa "Who's Who" among business-to-business marketing executives for the fifth consecutive year.

About Oneupweb
Oneupweb has been an innovator in digital marketing for more than a decade, creating integrated online marketing plans that include natural search engine optimization (SEO), paid search marketing (PPC), conversion improvement and analytics, podcast production, social media marketing, online media planning and placement and search marketing consultation for in-house marketing teams. Oneupweb was recently named a Top 20 Search Marketing Agency by Advertising Age, and CEO Lisa Wehr is recognized as an Ernst & Young Entrepreneur of the Year. The company publishes an award-winning blog and podcast entitled StraightUpSearch. Oneupweb is a privately held company located in Traverse City, Michigan. For more information on Oneupweb, please call 231.922.9977 or visit OneUpWeb.com.

International Talk Like a Pirate Day at Oneupweb

Thu, 18 Sep 2008 18:56:30 GMT

September 18, 2008 (TRAVERSE CITY, MI) - Shiver Me Timbers: There Be Games A'Foot at Oneupweb. Perhaps the Pulitzer Prize winning author Dave Barry said it best:

"Every now and then, some visionary individuals come along with a concept that is so original and so revolutionary that your immediate reaction is: 'Those individuals should be on medication.'"

Barry was, of course, referring to International Talk Like a Pirate Day - a very important holiday that is celebrated annually on September 19. And he very well could also have been referring to the staff at Oneupweb.

An internationally recognized, industry-leading digital marketing agency, Oneupweb will fully embrace this national holiday the way only Oneupweb can.

"It all started when someone asked me if I knew that September 19 was an official holiday. Then someone got a hold of pictures of Bill Gates and Steve Jobs, and the rest is Oneupweb lore," laughs Oneupweb CEO Lisa Wehr.

So on September 19, Oneupweb staff will don their official Talk Like a Pirate t-shirts and gear, or be forced to walk the plank. It's fifteen men on a dead man's chest, yo ho ho and a picture of Gates.

All area media are invited to stop by the global headquarters at 13561 S. West Bayshore Drive to witness the spectacle. Please contact Maureen Michaels at 231-922-9977 ext. 116 to find out more.

And please, leave the medication at home.

About Oneupweb
Oneupweb has been an innovator in digital marketing for more than a decade, creating integrated online marketing plans that include natural search optimization, paid search marketing, conversion improvement, podcast production, social media marketing, media placement and search marketing consultation for in-house marketing teams. Oneupweb was recently named a Top 20 Search Marketing Agency by Advertising Age, and CEO Lisa Wehr is recognized as an Ernst & Young Entrepreneur of the Year. The company publishes an award-winning blog and podcast entitled StraightUpSearch. Oneupweb is a privately held company located in Traverse City, Michigan. For more information on Oneupweb, please call 231.922.9977 or visit OneUpWeb.com.

Franchise 500® Overwhelmingly Neglect Online Marketing, Franchisees Pay

Wed, 06 Aug 2008 15:11:08 GMT

August 06, 2008 (TRAVERSE CITY, MI) - Only one company of the top ten recognized by Entrepreneur's Franchise 500® list is fully utilizing Search Engine Optimization (SEO) and online marketing. This, according to a recent study by Oneupweb, shows that top franchisors are missing the basics of SEO—losing out on profitable opportunities and denying their franchisees the exposure they need to be successful. As a result, franchisees often have to invest their own capital to compete.

"A franchise business is a complex structure. With the need to reach out to both end consumers and potential franchisees, online marketing can provide the solution," says Lisa Wehr, Oneupweb Founder and CEO. "Few franchisors are taking advantage of this unique opportunity, leaving the door open for competitors. The investment required to competitively position their brand and their franchisees is nominal compared to the risk of market share loss."

Oneupweb's study analyzed the websites and optimization efforts of the top 100 franchises recognized by Entrepreneur's 2008 Franchise 500® list to determine what percentage were using the various techniques and strategies of SEO, and to what degree. Criteria used includes: title tags, meta tags, alt tags, content, keywords and other tactics that could affect the sites' ability to be spidered by search engines and positioned well on search engine results pages (SERPs).

Of the top 100 franchises recognized by Entrepreneur's 2008 Franchise 500® list, Oneupweb found:

13% well-optimized
35% moderately optimized
41% insufficiently optimized
12% non-optimized

"It's clear that franchisors are overwhelmingly neglecting SEO, leaving franchisees without the marketing support worthy of their investment," says Wehr. "Franchisors must take notice of their current states of online optimization if they want to stay competitive."

To download Oneupweb's 2008 Franchise 500® Study, visit OneUpWeb.com.

About Oneupweb
Oneupweb has been an innovator in digital marketing for more than a decade, creating integrated online marketing plans that include natural search engine optimization (SEO), paid search marketing (PPC), conversion improvement, podcast production, social media marketing, online media placement and search marketing consultation for in-house marketing teams. Oneupweb was recently named a Top 20 Search Marketing Agency by Advertising Age, and CEO Lisa Wehr is recognized as an Ernst & Young Entrepreneur of the Year. The company publishes an award-winning blog and podcast entitled StraightUpSearch. Oneupweb is a privately held company located in Traverse City, Michigan. For more information on Oneupweb, please call 231.922.9977 or visit OneUpWeb.com.

Oneupweb CEO Named Michigan Entrepreneur of Distinction

Wed, 30 Jul 2008 14:03:30 GMT

July 30, 2008 (TRAVERSE CITY, MI) - Take a firm belief that success hinges on trust, honesty and integrity, and couple that with an entrepreneurial spirit and unfailing drive to succeed. The result: Corp! Magazine's Entrepreneur of Distinction, Oneupweb Founder and CEO Lisa Wehr.

"The growth and diversity of Michigan's changing economy are at the forefront, and I'm pleased to be able to play a positive part in helping to shape our state's future," Lisa says. "It's quite an honor."

It's certainly a role she is familiar with. Since relocating her industry-leading digital marketing company to Traverse City in 1996, Lisa has been a commendable role model for other Michigan entrepreneurs. It is her vision that fosters Oneupweb's strategic direction, increasing revenue by 40 percent and more year over year. In just 12 short years, she has taken her company from a 4-man shop in her basement to a 23,000 square foot, state-of-the-art facility on the shores of Grand Traverse Bay.

Lisa's experience, expertise and business philosophies have established her as a respected authority in the field of online marketing. She has been named an Ernst & Young Entrepreneur of the Year, a Leader & Innovator by Lawrence Technological University, and was selected to BtoB Magazine's Who's Who List five years, including being named 1 of 10 search marketing industry leaders in the Who's Who in Search category with Google founders Sergey Brin and Larry Page. And when Michigan Governor Jennifer M. Granholm introduced the state's aggressive plan to train workers for new careers in cutting-edge industries, it was Lisa who joined her at the podium.

Yet, like any true company visionary, she's quick to recognize the contributions of others.

"It takes a great team that contributes ideas and executes decisions. I'm really fortunate because I get to work everyday with a fantastic group of smart, innovative people," Lisa notes. "I feel a huge sense of responsibility towards them and our continued success."

About Oneupweb

Oneupweb has been an innovator in digital marketing for more than a decade, creating integrated online marketing plans that include natural search engine optimization (SEO), paid search marketing (PPC), conversion improvement, podcast production, social media marketing, media placement and search marketing consultation for in-house marketing teams.

Oneupweb was recently named a Top 20 Search Marketing Agency by Advertising Age, and CEO Lisa Wehr is recognized as an Ernst & Young Entrepreneur of the Year. The company publishes an award-winning blog and podcast entitled StraightUpSearch. Oneupweb is a privately held company located in Traverse City, Michigan.

For more information on Oneupweb, please call 231.922.9977 or visit OneUpWeb.com.

Oneupweb CEO Named to BtoB Who's Who in 2008

Mon, 21 Jul 2008 21:02:24 GMT

July 21, 2008 (TRAVERSE CITY, MI) - Lisa Wehr becomes the first and only individual to be honored for five consecutive years as one of the most influential executives in the business-to-business marketing community.

From a four-man business in her basement to a 23,000 square foot, state-of-the-art facility on the shores of Grand Traverse Bay, Oneupweb CEO Lisa Wehr has exhibited an unfailing drive to help her clients succeed. And it is this drive that has propelled her to national recognition in BtoB Magazine's Who's Who 2008.

The BtoB Who's Who is an annual salute that honors key thought leaders across a broad spectrum of the marketing world. This year's list recognizes top business-to-business marketing executives in nine categories. Wehr is the first and only individual to be recognized for five consecutive years in the search marketing category.

"This is exciting. All of the individuals on this year's list have done so much for the marketing industry. I'm pleased to be included," Lisa says.

2008 has been an important year for Lisa and her company as they continue to invest and evolve, working to help define the digital marketing landscape. As a result of their continued innovation and industry-leading services, Oneupweb has welcomed several new clients including: Meijer, Boyne, Banfield, Tracy Porter and more.

Oneupweb has also recently been honored with several Communicator Awards, ProComm Awards, American In-House Design Awards and Hermes Creative Awards.

"I'm honored to be chosen by BtoB for their Who's Who, but it's truly a team effort at Oneupweb. I work with a group of outstanding individuals who contribute ideas and execute decisions that lead to continued success for our clients," Lisa says.

About Oneupweb

Oneupweb has been an innovator in digital marketing for more than a decade, creating integrated online marketing plans that include natural search optimization, paid search marketing, conversion improvement, podcast production, social media marketing, media placement and search marketing consultation for in-house marketing teams.

Oneupweb is a privately held, award-winning company located in Traverse City, Michigan.

For more information on Oneupweb, please contact 231.922.9977 or visit OneUpWeb.com.

Oneupweb CEO to Present Vital Search Engine Marketing Strategies for the Healthcare Industry

Tue, 06 May 2008 21:08:14 GMT

May 6, 2008 (TRAVERSE CITY, MI) - Oneupweb CEO Lisa Wehr will be a featured speaker at a special live audio conference focused on driving key audiences to healthcare websites.

Healthcare companies are investing substantial resources to build websites. But as Oneupweb CEO and founder Lisa Wehr knows, "if you build it, they will come" only holds true in the movies.

"Having an appealing website is a good start. But it takes an ongoing effort to attract significant traffic from your key audience," explains Wehr. "Natural and paid search can attract the right audience to your healthcare website, and together they can drive that traffic to key services and product line information."

Wehr will discuss these and other benefits of natural and paid search as a featured speaker at Strategic Health Care's live audio conference on Thursday, May 15 at 1:30p.m. Eastern. A portion of her presentation will also focus on how to secure management buy-in.

"Today, 80 percent of internet users are looking for health information online," says Wehr. "It's never been more important, or more beneficial, for companies in the healthcare industry to engage in online marketing."

Adam Lefton, another presenter at the live audio conference, will speak to this. As the Director of Web Strategy at Cancer Treatment Centers of America, he has seen their monthly unique visitors increase from 50,000 to 250,000 in just five years as a result of their search marketing initiatives. Today, their online strategy accounts for 60 percent of all patients.

"Cancer Treatment Centers of America is a shining example of what an ongoing, strategic online marketing initiative can do," says Wehr. "As their online marketing partner, we are pleased to share in their success."

To register for the live audio conference, visit StrategicHealthcare.com. To find out more about Oneupweb and their industry leading services, visit OneUpWeb.com or call 877.568.7477.

About Oneupweb
Oneupweb has been an innovator in online marketing for more than a decade, creating integrated online marketing plans that include natural search optimization, paid search marketing, conversion improvement, podcasting, social media marketing and SEM consultation for in-house marketing teams. Oneupweb was recently named a Top 20 Search Marketing Agency by Advertising Age, and CEO Lisa Wehr is recognized as an Ernst & Young Entrepreneur of the Year. The company publishes an award-winning blog and podcast entitled StraightUpSearch. Oneupweb is a privately held company located in Traverse City, Michigan. For more information on Oneupweb, please call 231.922.9977 or visit OneUpWeb.com.

Oneupweb Wins Multiple Pro-Comm Awards

Tue, 29 Apr 2008 20:58:43 GMT

April 29, 2008 (TRAVERSE CITY, MI) - Oneupweb honored for excellence in business-to-business marketing and communications by the advertising industry's premier awards program.

There were hundreds of entries. Hopefuls came from B2B marketing agencies spanning the entire United States. And when all was said and done, Oneupweb emerged as one of the best. Three times, in fact.

The Business Marketing Association announced on April 18 that Oneupweb earned three Pro-Comm Awards. The online marketing leader's accolades include two Best of Divisions. One for their electronic newsletter, OneUp Low-Down, and the other for their corporate podcast series, One for the Money. Oneupweb also received an Award of Excellence for their online marketing blog, StraightUpSearch.com.

"When we received our award letter, I was elated. To win not one, but three Pro-Comm Awards is just outstanding. I'm thrilled that Oneupweb continues to be recognized as a leader in business-to-business marketing," says Oneupweb CEO Lisa Wehr.

Now in their 33rd year, the BMA Pro-Comm Awards is the oldest, largest and most prestigious business-to-business communications awards program. The BMA Pro-Comm Awards are judged by a panel of business marketing leaders. They recognize the best in national B2B advertising and creative work.

"The work we are being recognized for is reflective of the dedication and drive we put into everything we do for all of our clients. We're honored," says Wehr.

Oneupweb is a privately held, award-winning company located in Traverse City, Michigan.

For more information on Oneupweb, please call 231.922.9977 or visit OneUpWeb.com.

Oneupweb's Creative Team Shines at National Competition

Tue, 22 Apr 2008 13:13:43 GMT

April 22, 2008 (TRAVERSE CITY, MI) - Oneupweb wins multiple American Inhouse Design Awards for creativity and in-house design excellence.

Good people and great work have long been a staple for online marketing leader Oneupweb. And it's that combination that helped Oneupweb stand out among thousands in the 2008 American Inhouse Design Awards.

The integrated online marketing leader took home honors for their Online Marketing Guides and corporate website, OneUpWeb.com.

"We're pleased to be included with some of the nation's top creative talent," says Oneupweb CEO Lisa Wehr. "These awards highlight our design strength and our commitment to providing first-rate work."

With a remarkable 5000 entries from companies throughout the United States, Oneupweb's design strength truly stood out.

As the original and premier showcase for the top work being done by corporate, non-profit and institutional inhouse departments, the American Inhouse Design Awards is a unique opportunity for design, marketing and communications departments to be recognized for their contributions to their businesses and institutions. Entries were judged based on creativity, effectiveness, performance and success as well as sensitivity to the challenges and constraints that inhouse designers face. The competition was presented by Graphic Design USA and sponsored by The Creative Group.

"We're very happy with this recognition and what is says about the quality of our work," says Wehr. "It exemplifies the kind of work we do to promote ourselves and our clients."

Oneupweb is a privately held, award-winning company located in Traverse City, Michigan.

For more information on Oneupweb, please call 231.922.9977 or visit OneUpWeb.com.

Social Media Marketing Blog Launches

Tue, 18 Mar 2008 14:30:00 GMT

March 18, 2008 (TRAVERSE CITY, MI) - Lisa Wehr, CEO and founder of Oneupweb, thought it was time to cut to the chase on social media marketing. And that's exactly what the Oneupweb bloggers have done by creating a new social media marketing blog at StraightUpSocial.com.

"Oneupweb's new blog, StraightUpSocial, offers our take on social media marketing. It's written by our project managers and other key staff, providing one-of-a-kind insights straight from the trenches," says Wehr. "Online marketers will enjoy and benefit from the straightforward, entertaining and informative posts about what's hot, what's not, who's doing what, where and why in the realm of social media marketing."

And if online marketers are looking for a source that can tell them all of that, it's Oneupweb. A recognized authority in search marketing longer than most search engines have been in business, Oneupweb was one of the first search engine optimization and marketing firms to offer a full range of social media marketing services. Today, they're the only integrated online marketing firm providing audio, video and podcast production and placement along with blogging and other social media management services.

But, as Wehr points out, StraightUpSocial is not a blog all about Oneupweb's services.

"The heart of social media is feedback, and that's exactly what we want from readers. No sponsored fluff, no hidden agendas," Wehr explains. "We are looking to generate discussion among the daily consumers and creators of social media content."

Topics range from blogging and podcasting to social networking and technology. Examples of recent StraightUpSocial posts include:

To read and comment on these and other posts related to social media marketing, visit StraightUpSocial.com.

About Oneupweb
Oneupweb has been an innovator in online marketing for more than a decade, creating integrated online marketing plans that include natural search engine optimization, paid search marketing, podcast production, social media marketing, usability audits with eye tracking and media placement. An award-winning firm, Oneupweb was named a 2006 Michigan Top 50 Company to Watch and is the only three-time winner of the prestigious ClickZ Best Search Engine Marketing Vendor Award. CEO, Lisa Wehr, an Ernst & Young Entrepreneur of the Year, has been named to BtoB Magazine's Who's Who List four years and is recognized as a Leader & Innovator by Lawrence Technological University. The company publishes a blog and podcast entitled StraightUpSearch and a social media marketing blog entitled StraightUpSocial. Their corporate podcast series, One for the Money, was honored with a 2007 Silver Davey Award. Oneupweb is a privately held company located in Traverse City, Michigan. For more information on Oneupweb, please call 231.922.9977 or visit OneUpWeb.com.

Oneupweb's New Paper Proves Paid (PPC) Search Marketing Pays Off - Big

Fri, 07 Mar 2008 14:20:00 GMT

March 7, 2008 (TRAVERSE CITY, MI) - Paid (PPC) search marketing has revolutionized the business of advertising worldwide. And Oneupweb knows why.

In their latest paper, Paid Search: Follow the Money, the integrated online marketing leader explores the reasons behind the growth of paid search. And they show marketers how to make paid advertising work for them, during good times and bad.

"Paid search offers advantages that other forms of advertising just can't," says Oneupweb CEO Lisa Wehr. "When integrated with a natural search engine optimization (SEO) campaign, and overall marketing plan, it will return more for every dollar spent."

According to the paper, as the amount of online advertising has steadily increased over the past decade, paid search advertising remains its largest single component. The numbers tell the tale:

Paid search accounts for more than three times the dollar revenue of classified ads, the nearest online marketing format.
Paid search claimed 48 percent of total U.S. online advertising spending in 2007.
Paid search grew 32.2 percent in 2006, while traditional media grew just .5 percent.

Wehr explains that because it's much more measurable than traditional media, paid search advertising can be assessed and refined more easily. PPC ads can be created faster and less expensively, and better facilitate responses to changing marketing conditions.

"We found, among all of our clients, that paid search improves lead generation and customer traffic. It increases conversion rates and suggested sales, and even improves brand recognition," Wehr says. "Paid search is a win-win proposition."

The paper lays out these and other advantages of paid search. It also provides marketers with important facts, statistics and real-life case studies documenting the effects of paid search advertising. In one example cited, an online retailer saw conversions grow 845 percent, with sales increasing more than 3600 percent, both as a result of paid search.

To download a free copy of the paper, visit OneUpWeb.com. For more information on Oneupweb's paid search (PPC) marketing and natural search engine optimization (SEO) services, email info@oneupweb.com or call toll free 877.568.7477. About Oneupweb

Oneupweb has been an innovator in online marketing for more than a decade, creating integrated online marketing plans that include natural search engine optimization, paid search marketing, podcast production, social media marketing, usability audits with eye tracking and media placement. An award-winning firm, Oneupweb was named a 2006 Michigan Top 50 Company to Watch and is the only three-time winner of the prestigious ClickZ Best Search Engine Marketing Vendor Award. CEO, Lisa Wehr, an Ernst & Young Entrepreneur of the Year, has been named to BtoB Magazine's Who's Who List four years and is recognized as a Leader & Innovator by Lawrence Technological University. The company publishes a blog entitled StraightUpSearch and their corporate podcast series, One for the Money, was honored with a 2007 Silver Davey Award. Oneupweb is a privately held company located in Traverse City, Michigan. For more information on Oneupweb, please call 231.922.9977 or visit OneUpWeb.com.

Oneupweb's Paid Search (PPC) Survival Guide Gives Advertisers Recession-Proof Insight to Help Improve their Bottom Line

Wed, 20 Feb 2008 14:14:13 GMT

February 20, 2008 (TRAVERSE CITY, MI) - With 155.2 million US search engine users in 2007, and an expected 180 million by 2011, the future of advertising is clear. The place to be heard and seen is on the internet. And the best starting point, according to Oneupweb, is their new Paid Search Survival Guide.

"The potential rewards of an effective pay per click (PPC) advertising program are immense," says Oneupweb CEO Lisa Wehr. "From improved lead generation and higher customer traffic to improved sales volumes, PPC advertising campaigns can streamline prospecting processes and sales overnight."

Wehr points out that there's a lot to consider before launching a paid search program. And that's where the Oneupweb Paid Search Survival Guide comes into play.

"We created the pocket-sized guide to help marketers learn the language and discover the facts behind paid search," explains Wehr.

The guide includes common terms used by Google's AdWords-branded PPC program and other leading directories. It also describes important tools that marketers need to know, including landing pages, conversion analytics and more.

"A paid search program, especially one used in conjunction with a natural site optimization (SEO) campaign, can propel a company's growth," says Wehr. "Now is the time for marketers to learn the language and improve their bottom line."

To download a free copy of the Paid Search Survival Guide, visit OneUpWeb.com. For more information on Oneupweb's paid search marketing and natural search engine optimization services, email info@oneupweb.com or call toll free 877-568-7477.

About Oneupweb

Oneupweb Offers Results You Can See in New Eye Tracking Survival Guide

Tue, 12 Feb 2008 14:17:30 GMT

February 12, 2008 (TRAVERSE CITY, MI) - Oneupweb's pocket-sized beginner's guide reveals the benefits of Eye Tracking Usability to all web communications.

With eye tracking and heat mapping, one picture is literally worth a thousand words. And Oneupweb is offering marketers those words, and a glimpse of the big picture in the form of their new Eye Tracking Survival Guide.

"Eye Tracking is a tool that allows you to look at your online presence through the eyes of your preferred audience," says Oneupweb CEO Lisa Wehr. "By using Eye Tracking, a marketer can deliver a more effective message that is seen and acted upon by more people."

Wehr points out that, until recently, subjective survey data was as close as anyone got to determining what media messages people were and were not seeing, and why.

"Eye Tracking is a relatively exact science. It can analyze and help optimize each critical element on a web page, landing page, ad, email or video to identify what variables affect what is and is not being seen," explains Wehr. "Eye Tracking can actually improve the usability of all online communications and facilitate increased clicking where you want your visitor to click."

And for companies that want to do just that, the Eye Tracking Survival Guide is a great place to start. It defines the terminology marketers will hear about and need to know. It also provides information and findings from some of the latest Eye Tracking research.

To download a free copy of the Eye Tracking Survival Guide, visit OneUpWeb.com. For more information on Oneupweb's Eye Tracking services, email info@oneupweb.com or call toll free 877-568-7477.

About Oneupweb

Oneupweb has been an innovator in online marketing for more than a decade, creating integrated online marketing plans that include natural search engine optimization, paid search marketing, podcast production, social media marketing, usability audits with eye tracking and media placement. An award-winning firm, Oneupweb was named a 2006 Michigan Top 50 Company to Watch and is the only three-time winner of the prestigious ClickZ Best Search Engine Marketing Vendor Award. CEO, Lisa Wehr, an Ernst & Young Entrepreneur of the Year, has been named to BtoB Magazine's Who's Who List four years and is recognized as a Leader & Innovator by Lawrence Technological University. The company publishes a blog entitled StraightUpSearch.com and their corporate podcast series, One for the Money, was honored with a 2007 Silver Davey Award. Oneupweb is a privately held company located in Traverse City, Michigan. For more information on Oneupweb, please call 231.922.9977 or visit OneUpWeb.com.

Oneupweb Bloggers Take a Stand as StraightUpSearch Posts Come Under Fire

Wed, 06 Feb 2008 17:45:23 GMT

February 6, 2008 (TRAVERSE CITY, MI) - New format for the popular StraightUpSearch Podcast Series gives Oneupweb bloggers a voice to back up claims made in recent posts.

When Oneupweb bloggers are passionate about a topic, you never know what's going to happen. Or what's going to be said. Uncensored, unrehearsed, the new format for the popular StraightUpSearch podcast series gives a voice to the blog writers. And they aren't afraid to use it.

"The podcast series is an expansion of the week's most popular blog post," explains Oneupweb CEO Lisa Wehr. "We invite the author and a Oneupweb teammate familiar with the topic to discuss the online marketing issues that are having the greatest impact on the industry."

She notes that the conversation is often frank and lively.

"The podcast series still has the same humorous, unscripted discussions that StraightUpSearch is known for," says Wehr.

The new format gives all Oneupweb employees a chance to voice their opinions and expand on their viewpoints shared in the blog posts. This includes paid and natural project managers, human resources, graphic designers and more. And from Queen Elizabeth to Google, any subject is open for discussion.

The first episode in the series takes a political turn as Oneupweb's staff examines the finer points in Steve's recent blog post entitled: Democratic Debate - Capitalizing on Heated Exchanges.

This and other episodes in the podcast series can be downloaded from OneUpWeb.com and PodGarden.com, or accessed by searching "Oneupweb" on leading podcast portals.

About Oneupweb

Oneupweb has been an innovator in online marketing for more than a decade, creating integrated online marketing plans that include natural search engine optimization, paid search marketing, podcast production, social media marketing, usability audits with eye tracking and media placement. An award-winning firm, Oneupweb was named a 2006 Michigan Top 50 Company to Watch and is the only three-time winner of the prestigious ClickZ Best Search Engine Marketing Vendor Award. CEO, Lisa Wehr, an Ernst & Young Entrepreneur of the Year, has been named to BtoB Magazine's Who's Who List four years and is recognized as a Leader & Innovator by Lawrence Technological University. The company publishes a blog entitled StraightUpSearch.com and their corporate podcast series, One for the Money, was honored with a 2007 Silver Davey Award. Oneupweb is a privately held company located in Traverse City, Michigan. For more information on Oneupweb, please call 231.922.9977 or visit OneUpWeb.com.

Social Media Marketing Hits & Misses: How 2007's Hot Holiday Brands & Products Performed Online

Mon, 04 Feb 2008 13:43:00 GMT

February 4, 2008 (TRAVERSE CITY, MI) - Oneupweb follow-up study answers questions posed in fall 2007 holiday white paper - including proven best practices for implementing successful social media marketing techniques in 2008.

Consumers want more. And according to the latest Oneupweb study, social media marketing is the perfect way to give them just that. The study, Social Media Marketing Hits & Misses: How 2007's Hot Holiday Brands & Products Performed Online, is the second in a two-part series that explores the roles of social media in online marketing. This latest study includes best practices online marketers can use to implement social media marketing strategies for a successful 2008. It can be downloaded at OneUpWeb.com.

"The 2007 shopping season fell short of expectations. However, we found that online marketers who took advantage of social media marketing profited," says Oneupweb CEO Lisa Wehr. "The season's hot products demonstrated a remarkable diversity of new creative thinking, and it paid off. This is exactly what online marketers need to do to be successful in a rocky 2008 economy."

The Oneupweb post-holiday study examines 12 online retailers and their evolving social media strategies and tactics. It presents a verbal snapshot that details who did what online, and how well it worked.

The products and brands that were the "Best of the Best" with social media marketing strategies include:

Nintendo Wii
Coach
Pronto.com
PLEO
Sephora

Those products and brands that had a "Nice Showing" include:

Webkinz
iPod Touch
Starbucks
Target
Casio Exilim Camcorder

Those products and brands that "Missed Out" on social media marketing include:

A Thousand Splendid Suns (novel)
Taryn Rose

Oneupweb looked at each of these brands and their major competitors to determine which were popular and sold well during the 2007 holiday season, how they used social media as a part of their marketing strategy and some of the best (and worst) uses of online social media during the holidays. Oneupweb also evaluated how online marketers could apply these strategies in 2008.

"The lessons learned from these brands will be instrumental to any online retailer looking to increase sales," notes Wehr. "Our study proves that social media marketing, when done right, works."

About Oneupweb

Oneupweb Launches New Eye Tracking Service

Thu, 17 Jan 2008 13:00:00 GMT

January 17, 2008 (TRAVERSE CITY, MI) - Latest Oneupweb service evaluates eye movement to improve website usability and increase sales.

Imagine knowing exactly where visitors are looking when they enter your website. What do they see, when, how often and how long? What do you want them to see? With Oneupweb Eye Tracking, you can make these answers one in the same.

"Eye Tracking enables us to observe the physiological movements of the human eye and analyze the psychological implications of those movements," explains Oneupweb CEO Lisa Wehr. "In basic terms, it allows us to look at a website through the eyes of a typical visitor to see what's attracting them and what they're ignoring."

With Oneupweb Eye Tracking, each critical element on a web page, email, print ad and more - design, copy writing and messaging - is analyzed to tell what's working, and what isn't. This data can be broken down into gaze plots, heat maps and clusters. It is then used to perfect a variety of variables including placement, size, messaging, font, color, spacing, imagery and more.

"The result is really the best possible creative," says Wehr. "This means optimal design that improves communication and, ultimately, facilitates increased clicking where you want your customers to click."

Other benefits of Oneupweb Eye Tracking include:

Homepages and Landing Pages: Improve layout and design.
Consumer Checkouts: Refine navigation and functionality.
Product Listings: Facilitate increased clicking.
Email: Better communication, design and conversion incentives.
Banner Ads: Comparative analysis of pre-launch and live versions.
Video: Provide graphic, formatting and production solutions.
Print: Visual appeal with clear messaging.

"We are offering marketers a deep insight into human behavior, without distraction from intrusive machinery," says Wehr. "This technology is state-of-the-art. Something people need to see and experience to believe."

More information about Oneupweb Eye Tracking services can be found at OneUpWeb.com or by calling toll-free 1-877-568-7477.

About Oneupweb

Oneupweb has been an innovator in online marketing for more than a decade, creating integrated online marketing plans that include natural search engine optimization, paid search marketing, podcast production, social media marketing, usability audits with eye tracking and media placement. An award-winning firm, Oneupweb was named a 2006 Michigan Top 50 Company to Watch and is the only three-time winner of the prestigious ClickZ Best Search Engine Marketing Vendor Award. CEO, Lisa Wehr, an Ernst & Young Entrepreneur of the Year, has been named to BtoB Magazine's Who's Who List four years and is recognized as a Leader & Innovator by Lawrence Technological University. The company publishes a blog entitled StraightUpSearch.com and their corporate podcast series, One for the Money, was honored with a 2007 Silver Davey Award. Oneupweb is a privately held company located in Traverse City, Michigan. For more information on Oneupweb, please contact 231.922.9977 or visit OneUpWeb.com.

Latest Oneupweb Paper Explores Website Usability

Mon, 07 Jan 2008 14:00:00 GMT

January 7, 2008 (TRAVERSE CITY, MI) - Oneupweb's new paper details a 15-point usability checkup for online retailers to increase conversions, sales and customer service.

When leading integrated online marketing firm Oneupweb compares a website to a car, you know they have something useful up their sleeves. This time it's a new paper entitled Time for Your 15-Point Usability Checkup: Is Your Website Driving Sales or Sputtering to a Standstill as Potential Leads Pass You By?. The paper can be downloaded at OneUpWeb.com.

"A website is really the engine that drives online sales and conversions," notes Oneupweb CEO Lisa Wehr. "If the website isn't working properly, or not performing well, it's time for a tune-up."

That tune-up comes in the form of Oneupweb's 15-point usability checkup. The paper provides online retailers with the questions they should be asking and the initiatives they should be considering right now to get more out of their online marketing investment all year round.

"The first quarter is the best time to do this type of review. This is when online retailers have just seen their largest site traffic of the year," says Wehr. "No doubt this came with documented usability concerns. Now is the time to make fixes for a successful year ahead."

Wehr also points out that the first quarter is when B2B companies are looking to implement the year's new marketing plan.

"A usability checkup for B2B companies can help them eliminate any pileups or gridlocks within a website that could result in a loss of potential leads," she says.

The study includes important information on all 15 points as well as tactics for follow-up testing.

About Oneupweb

Oneupweb has been an innovator in online marketing for more than a decade, creating integrated online marketing plans that include natural search engine optimization, paid search marketing, podcast production, social media marketing, usability analysis, website conversion improvement, media placement and blog marketing. An award-winning firm, Oneupweb was named a 2006 Michigan Top 50 Company to Watch and is the only three-time winner of the prestigious ClickZ Best Search Engine Marketing Vendor Award. CEO, Lisa Wehr, an Ernst & Young Entrepreneur of the Year, has been named to BtoB Magazine's Who's Who List four years and is recognized as a Leader & Innovator by Lawrence Technological University. The company publishes a blog entitled StraightUpSearch.com and their corporate podcast series, One for the Money, was honored with a 2007 Silver Davey Award. Oneupweb is a privately held company located in Traverse City, Michigan. For more information on Oneupweb, please contact 231.922.9977 or visit OneUpWeb.com.