Search Marketing Analytics

Marketers need data that's black and white; all gray areas obliterated. Straightforward answers, in an easy-to-follow format, provided expeditiously so evaluation and action can take on their true meaning to the "process." And integrated online marketing is a process—Oneupweb gets that. Here's why—and how.

ROI trax®: Robust, Customized Tracking Solutions
What do you need to know about ROI trax? It's ours—we developed it—you won't find it anywhere else. (Ask for an ROI trax demonstration).

Our proprietary ROI trax tracking technology provides easy-to-read, customized reports available 24/7. One of its most appealing features—real live account managers who talk meaning, not just numbers. And we focus on the most relevant and revealing data.

Track natural and paid search marketing campaigns separately
Create and track campaigns by landing pages
View natural and PPC (pay per click) sales conversions separately
Monitor website positioning on search engine results
View conversion tracking percentages by engine and term
Track demographic/geographic buyer behavior
Identify most effective keywords for search engine and online marketing campaigns
Guard against trademark fraud within the PPC marketplace
Monitor competitors' use of your trademark in paid search ads with ROI trax trademark infringement tool
Understand which traffic sources deliver the highest returns with detailed conversion tracking
Quickly and easily add tracking analytics to new search engine and online marketing campaigns

We cater to every client's specific needs—no compromise, no delays, no third party intrusions.

PodTractor™: Tracking All Broadcast Media Formats
Oneupweb's PodTractor tracking service provides an accurate way to measure and predict audience behavior. And it's a hosted solution—there's no user software to install.

Tracks 100% of an audience from any portal
Creates/distributes all RSS feeds
Offers 24/7 access to audience real-time data/reports
Indicates where an audience is coming from
Reveals when and what an audience is downloading—including audio and video podcasts
Reports what podcast episodes and series are most popular
Displays number of subscribers for individual podcast episodes and series
Reveals subscriber loyalty
Quantifies iTunes subscribers separately, including unique behavior