10 Top Ideas for a Quarter

Oneupweb polled its people on the front lines—our natural and paid project managers and team leaders—to see where they will be helping clients focus their attention during the first quarter of 2008. The result is a top ten list of things marketers can do early in the year to make the greatest impact on their ongoing success. It’s a time to reassess, refresh and redirect. This paper will tell you why and how to get started.

America’s Hospitals and Online Marketing: Do They Get It?

Oneupweb takes a detailed look at the search marketing and reputation management practices of the nation’s top hospitals. Discover which ones get it, and which hospitals are falling drastically behind. From effectively reaching your patient base to maintaining credibility, it’s information you need to know.

2007 Holiday Online Retail Buying Trends

What’s the most important week to reach out to potential customers? When does the online holiday shopping season really start? What’s the biggest week for online sales? Discover these answers and other surprising facts about consumer behavior during the 2007 online holiday shopping season. Learn important best practices to ensure your success for the year ahead.

Are Your Pay-Per-Click Campaigns Ready for the Holidays?

This newly updated white paper offers 10 strategic questions that will help you prepare for your holiday sales season, including hints, check lists and information vital to planning, selling, tracking and adjusting your holiday marketing plans. It's never too early to begin nor too late to adjust. Start here.

B2B Big Spenders Ignore SEO & Lose Business

Oneupweb study shows that sites that don't take advantage of SEO don't appear on search engine results pages—even for some of the most well-known B2B brands.

B2B Search Success: Quantifying Search Engine Marketing Benefits for B2B Marketers

Learn how to predict your business’ success through search marketing with this white paper. You’ll discover important tools and information on how to calculate your company’s search marketing benefits, secure the support of upper management and make a positive impact on the growth of your business.

Cashing In On Universal Search: Questions Needing to Be Asked, Answers You Need to Know

Integrated online marketing leader Oneupweb outlines the revolutionary changes ahead in search marketing likely to result from the implementation of Google's Universal Search model.

Consider Podcasting: A Powerful Addition to Your Integrated Online Marketing Efforts

There's a new train roaring through the internet—podcasting. Our white paper details the opportunities and challenges of this exciting, effective medium.

Corporate Podcasting 101

Corporate Podcasting 101 is a marketing primer for executives offering clear, concise, jargon-free information describing podcast production, marketing, optimization and performance tracking. With this information, marketers will have enough background to see how podcasting can impact their bottom line and what's necessary to produce a podcast series.

Corporate Podcasts: How Long Should They Be?

Oneupweb sorts out all the conflicting research, providing you with an approach for maximizing the impact on your target audience, based on today's podcast listener behavior.

Dynamic Sites & the Invisible Web: From B-Movie to Blockbuster

Dynamic sites don't have to be invisible to search engines. Here's help. Readers should also check out our related webinar and review Oneupweb's search marketing for dynamic sites services.

FORTUNE 100 Slow to Capitalize on Search Engine Optimization

For the third time, Oneupweb investigated website optimization at the highest corporate levels. And for the third time, we found that the FORTUNE 100 is largely ignoring this powerful marketing sector.

Franchise 500 Study

For America's franchisors, online marketing delivers exponential growth opportunities–but today's top franchisors are overwhelmingly neglecting search. Discover why top franchisors are falling behind online, and what this means to your business.

Fresh Ingredients Make a Better Marketing Mix; Qualifying Marketing Partner, Plans, & Processes

Learn best practices for online marketing, how to generate creativity and 10 essential tactics marketers should try.

Greet Your Visitors, But Get to Know Your Buyers

To benefit from website tracking, serious companies measure and evaluate traffic to determine who their customers are, why they are attracted to a site, and how to refine a site to attract and retain more customers.

How Keyword Length Affects Conversion Rates

In January 2005, Oneupweb conducted a study to determine if the number of keywords in a search query was related to conversion rates. Our hypothesis was that the longer the keyword string, the higher the conversion rate.

How to Launch an Effective Search Engine Optimization & Marketing Campaign

This paper correlates search marketing benefits with the five Ps of marketing, shows how to use analytics to support strategy across all communications and describes best practices for campaigns.

How to Sell SEO Internally

As marketers begin to craft marketing plans, this helpful paper provides tips for helping colleagues understand the benefits of search engine marketing and securing appropriate budgets.

Internet Retailer Study 2007: Once Again...There's Still Money on the Table

This study analyzes Internet Retailer's Top 100 retailer websites to see who does a good job of search engine optimization and who does not. The surprising results offer many opportunities and suggestions for companies looking to compete. For retailers already on the list, it should serve as a wakeup call.

Local Search Solutions for Franchisors

In a rapidly changing economy, franchisors need to adapt to current market conditions and adopt new strategies to stay competitive. Discover how local search is an ideal match for the complex marketing objectives and current challenges facing franchisors in any industry. Oneupweb has outlined local search tools and strategies to get franchisors started with local search on their own, and detailed how a professional online marketing partner can build on your efforts and maximize results with local search. Find out how top franchisors are using local search—and where they fall short.

Mobile Search & Its Implications on Search Engine Marketing

As mobile users increasingly use search engines, Oneupweb describes the issues and challenges marketers will face in capitalizing on this growing, changing and mobile market.

Paid Search: Follow the Money

Discover how and why marketers are investing more of their advertising dollars online. Learn how integrating paid search into your marketing plans can improve your bottom line through higher traffic, better Cost Per Acquisition (CPA) ratios, and increased conversion rates and sales.

Principles of Crisis Management in a Viral Age

This paper examines the realities of the new viral world of instantaneous information and what it means to those communicating and managing a crisis in this changing environment. It is a topical and crucial source of information for all corporate communicators and marketers needing to prepare and manage for crises in the age of social media.

Quantify Your Search Marketing Expectations

What should you expect from your search marketing campaigns? Industry statistics and Oneupweb's decade of experience combine to provide marketers with an easy-to-use calculator that illustrates potential returns on natural optimization and paid search.

Search Engine Sales Synergy—How to Integrate Natural & Pay Per Click Campaigns

Learn how to get your natural search engine optimization and your pay per click advertising working together. And, how to integrate search marketing strategies with traditional tactics.

Searching for Love: Valentine's Day Online Retail Buying Trends

Cupid appears alive and well, online, and probably does most of his shopping from work on Mondays and Tuesdays. Oneupweb tracked the behavior of a quarter of a million consumers online from February 1 through the 12th, across a range of online retail clients selling Valentine's Day gifts.

Secrets of Social Marketing Success: How 2007 Hot Holiday Products Are Being Marketed Online - Part I

In this study, Oneupweb looks at 12 of the hottest products and retailers for the 2007 holiday shopping season and how they're using social media marketing to set themselves apart. This is a must read for any online marketer looking to generate positive buzz and boost holiday sales.

Social Media Marketing Hits and Misses: How 2007 Hot Holiday Brands and Products Performed Online - Part II

In this follow-up study, Oneupweb reports back on how 12 of the hottest products and brands performed on the social media marketing front during the 2007 holiday shopping season. The analysis reveals what works, what doesn’t and why. It is a must read for online marketers looking to integrate social media into their marketing plans during 2008 and beyond.

Target Google's Top Ten to Sell Online

Oneupweb's broad study demonstrates a clear benefit to being listed on the first three pages of Google's results and describes even greater sales benefits to being listed on the first page.

The Power and Principles of Podcasting

The industry's most comprehensive and up-to-date white paper on the basics and marketing potential of podcasting, including the most recent statistics from the Pew Internet & American Life Project.

There's Still Money on the Table: Internet Retailer Study 2005

For the second year, Oneupweb evaluated the level of SEO & SEM implemented by top internet retailers. Also, action-provoking questions help marketers put strategies in place.

The Value of Podcasting to Search Marketing

Search engine optimization & marketing leader Oneupweb reveals the new and often overlooked opportunities that podcasting represents for natural optimization and paid search campaigns, including aggregate corporate marketing trends revealed by Oneupweb's proprietary podcast tracking technology, PodTractor™.

Time for Your 15-Point Usability Checkup

Is your website performing as it should or are you leaving potential leads at the side of the road? And how do you know for sure? In this short but informative paper, Oneupweb gives you a list of places to look for answers—a 15-Point Usability Checkup—along with the steps you can take to test your proposed repairs.